How to tag accounts and add Instagram collaborators

Two Instagram features help other accounts see a post. Tags put an account's name on the photo, and Instagram notifies that account. Collaborators (Instagram Collab) make the post appear on the collaborator's profile as well, once they accept.

Before you start#

• The post goes to Instagram. Both features are Instagram-only.
• Know the exact usernames. Instagram has no search that outside tools can use, so type public usernames exactly, without spaces.
• You're an Editor, Admin or Owner.

Tag accounts on a photo#

Tags work on feed photos: the post type is Post and the first item is a photo, not a video.

1. In the composer, select Instagram, keep the type on Post, and add the photo.
2. The Tag people panel shows the photo. Click the spot where the tag should go.
3. Type the account's username in the field that appears under the photo (no @ needed).
4. Repeat for each account. To remove a tag, click the × next to its username.

In a carousel, tags go on the cover (the first item) only.

Add collaborators#

Collaborators work on feed posts and Reels, not Stories.

1. In the composer, select Instagram.
2. In the Co-authors panel (Instagram Collab), type a username and press Enter or click Add. Suggestions come from the client accounts your agency has connected and from people you've collaborated with before.
3. Add up to 3 collaborators. Each must be a public professional account.
4. Schedule the post as usual.

When the post publishes, each collaborator gets a request in Instagram. The post appears on their profile after they accept it there; Kredia can't accept on their behalf.

What can go wrong#

• The Tag people panel doesn't appear. It shows only for Instagram feed posts whose first item is a photo. Reels, Stories and videos can't take photo tags.
• "Enter a valid Instagram username". Type the username in lowercase, using only letters, numbers, dots and underscores (up to 30 characters).
• The post went out without collaborators. If Instagram rejects a collaborator (for example a private or personal account), Kredia publishes the post without collaborators instead of failing it. Check the handles and ask the collaborators to switch to a public professional account.
• Tagging people in a Story. Mention stickers can't be added through Instagram's API. See How to schedule an Instagram or Facebook Story.

See also#

• How to create and schedule a post
• How to create a carousel
• What the social networks don't allow (platform limits)