---
title: "What you can publish on each platform"
summary: "Post types, media limits, carousels and covers for Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads and Google Business Profile."
url: https://kredia.io/help/en/creating-content/what-you-can-publish-per-platform
lastVerified: 2026-10-24
---

# What you can publish on each platform

Kredia publishes through each network's official API, so each platform accepts different kinds of posts. The composer only offers the post types a platform supports, but it helps to know the rules before you plan content.

## At a glance

| Platform | What you can publish | Several photos in one post | Video cover |
| --- | --- | --- | --- |
| Instagram | Feed photo or video, carousel, Reel, Story | Yes, up to 10 items | Upload an image or pick a frame |
| Facebook | Text, photo, video, Reel, Story | No: only the first image is published | Upload an image |
| TikTok | Video only | No | Pick a frame |
| YouTube | Shorts only (vertical video, up to 3 minutes) | No | Upload an image |
| LinkedIn | Text up to 3,000 characters, with 1–20 images or 1 video | Yes, up to 20 images | Not supported |
| Pinterest | Image pins on a board | No | Not supported |
| Threads | Text up to 500 characters, with 1 photo or video | No: only the first item is published | Not supported |
| Google Business Profile | No posts (reviews, Q&A and photos only) | — | — |

## Platform notes

**Instagram.** The first item of a carousel is its cover. Instagram needs a photo or video in every post; text-only posts aren't possible. Bio, profile picture, Highlights and music can't be changed through Instagram's API, so add music in the Instagram app after publishing.

**Facebook.** You pick the Page when the client has several. Today Facebook publishes only the first image of a multi-image post, even though the composer lets you add more. For a multi-photo Facebook post, publish it in Facebook for now or split it into separate posts.

**TikTok.** Video only, with a privacy level you choose. Until Kredia's TikTok app passes TikTok's review, TikTok publishes every post as private ("Only me"). See [TikTok posts are published as private](https://kredia.io/help/en/troubleshooting-and-platform-limits/tiktok-posts-are-private).

**YouTube.** Kredia publishes YouTube Shorts only: a vertical video of up to 3 minutes. Kredia adds `#Shorts` to the title. You choose the visibility: public, unlisted or private. Longer or horizontal videos fail.

**LinkedIn.** Publish to a personal profile or a Company Page. Images and video can't be mixed in one post. Articles and documents aren't supported. LinkedIn is available on the web only, not in the mobile app.

**Pinterest.** Image pins only; video pins are rejected. Pinterest publishing depends on approval from Pinterest, so it may not work for your agency yet.

**Threads.** Up to 500 characters plus one photo or video. As on Facebook, only the first item of a multi-image post is published today.

**Google Business Profile.** Kredia doesn't publish posts to Google Business Profile.

## Media files

Uploaded files can be up to 1 GB each, in JPEG, PNG, WebP, MP4, MOV, M4V or WebM format. See [How to add photos and videos to a post](https://kredia.io/help/en/creating-content/upload-media).

## See also

- [How to create and schedule a post](https://kredia.io/help/en/creating-content/create-and-schedule-a-post)
- [How to add photos and videos to a post](https://kredia.io/help/en/creating-content/upload-media)
- [A post failed to publish](https://kredia.io/help/en/troubleshooting-and-platform-limits/fix-a-failed-post)
- [Which social networks does Kredia support?](https://kredia.io/help/en/faq/getting-started#which-platforms)
- [What the social networks don't allow (platform limits)](https://kredia.io/help/en/troubleshooting-and-platform-limits/platform-limits-overview)
- [How to create a carousel](https://kredia.io/help/en/creating-content/create-a-carousel)