--- title: "How to create and schedule a post" summary: "Write one post for one or more of a client's platforms, add media, and schedule it, publish it now, or send it for approval." url: https://kredia.io/help/en/creating-content/create-and-schedule-a-post lastVerified: 2026-10-24 --- # How to create and schedule a post The composer is where you write a post, pick where it goes and decide when it publishes. You can send the same post to several of a client's platforms at once: Kredia creates one post per platform, so each one can succeed, fail or be edited on its own. ## Before you start - **The client has at least one connected account.** Platforms the client hasn't connected are greyed out in the composer. See [How to connect, reconnect or disconnect a social account](https://kredia.io/help/en/clients-and-connections/connect-a-social-account). - **You're an Editor, Admin or Owner.** Viewers can't create posts. - **You have your media ready.** Instagram, TikTok and YouTube need a photo or video; see [How to add photos and videos to a post](https://kredia.io/help/en/creating-content/upload-media). ## Create the post 1. Open **Scheduling** in the sidebar and click **New Post**. (You can also use **Schedule New Post** in the dashboard's quick actions.) The **Schedule Post** window opens. 2. Under **Platforms**, pick one or more platforms. Kredia will schedule a separate post to each. 3. Under **Customer**, choose the client. Platforms that client hasn't connected turn grey. 4. Choose the **Post type**: **Post**, **Reel** or **Story**. Types a platform doesn't support are switched off for it. 5. Write the caption under **Content**. Type `#hashtags` and `@mentions` straight into the text. Typing `@` suggests accounts your agency has connected; other handles you type in full. 6. Add a photo or video under **Photo or video**: click **Upload files**, or paste a direct link to a public file. 7. Fill in any platform-specific fields that appear, for example the Facebook Page (when the client has several Pages), the YouTube title and visibility, the TikTok privacy level or the Pinterest board. 8. Under **Schedule Date & Time**, pick a date and time in the future, or switch on **Post now**. 9. Check the live preview on the right, then click **Schedule Post** (or **Post Now**). If the client's approval rules apply to you, the button reads **Submit for approval** instead. ![The Schedule Post window with the platform picker, customer, post type and caption](https://kredia.io/help/img/create-and-schedule-a-post/1-en.webp) Kredia checks the post for each platform before saving it. If something would stop it from publishing, you see it right away. See [Pre-publish checks and warnings](https://kredia.io/help/en/creating-content/pre-publish-checks). ![The bottom of the composer with the upload button, schedule date and time, and the Post now switch](https://kredia.io/help/img/create-and-schedule-a-post/2-en.webp) ## When the post needs approval If the client's approval rules require approval for your posts, the composer tells you how many approvals are needed. Your post waits in **Approvals** until enough approvers sign off. - **Post now** is hidden when the client doesn't let authors publish as soon as a post is approved. - When the client allows it, you can choose under **Publish timing** between **At the scheduled time** and **As soon as approved**. By default, each client needs one approval from an Admin or the Owner. Posts written by the Owner or an Admin go straight through; posts written by Editors wait. See [How approvals work](https://kredia.io/help/en/approvals/how-approvals-work). ## What can go wrong - **"Scheduled time must be in the future".** Pick a later time, or switch on **Post now**. - **Some platforms failed, others were scheduled.** A **Scheduling results** list shows each platform. The failed ones stay selected, so fix the problem and submit again to retry just those. - **The platform you want is greyed out.** The client hasn't connected it, or the connection expired. Connect or reconnect it first. - **Instagram asks for media.** Instagram doesn't allow text-only posts. Add a photo or video. - **Several images on Facebook or Threads.** Today only the first image of a multi-image post is published on Facebook and Threads. Instagram (up to 10) and LinkedIn (up to 20) publish the full carousel. - **The song isn't on the published Reel.** The **Audio** section is marked **Soon**. Add music in the Instagram app after publishing. - **The composer is in English.** Most of the composer hasn't been translated to Hebrew yet. To change a post later, open **Scheduling** and use the edit icon on a scheduled post. Published posts can't be edited. ## See also - [What you can publish on each platform](https://kredia.io/help/en/creating-content/what-you-can-publish-per-platform) - [How to add photos and videos to a post](https://kredia.io/help/en/creating-content/upload-media) - [How to use the calendar](https://kredia.io/help/en/scheduling-and-calendar/use-the-calendar) - [How approvals work](https://kredia.io/help/en/approvals/how-approvals-work) - [TikTok posts are published as private](https://kredia.io/help/en/troubleshooting-and-platform-limits/tiktok-posts-are-private) - [Pre-publish checks and warnings](https://kredia.io/help/en/creating-content/pre-publish-checks)